Claimant to the title of « capital of Europe », the French city of Strasbourg is known all over Europe for its institutions like the European Council where hundreds of translators and interpreters help politicians communicate. But it is also the self-proclaimed capital city of Christmas, known all over the world for its numerous markets and its exquisite local food.
Located close to the German border, Strasbourg is part of the « Alsace » region where German is probably the most commonly spoken language after French and the local dialect « l’alsacien ». You’d think that language skills would be quite developed in such an international place. Yet, I spotted a funny translation blunder in a hotel in the city centre. As is sometimes the case, hotel owners resort to Google Translate when they only have a few words to translate (ex: instructions in the bathroom), either for financial reasons or just practical considerations. They probably think that given how short these sentences are, the machine cannot get them wrong… well, in this case a proofreader would have been put to good use… Granted, the message can still be well understood, but I reckon it’s not ideal and it reflects poorly on their image. When it’s bound to be pinned on the wall, it’s always best to have it proofread first.
But don’t let yourself be put off by the wrong grammar and get outside to soak in the magic and explore the numerous Christmas markets. Start with the one located in the borough called « La Petite France ». There, you’ll find the traditional half-timbered houses. Keep on walking and you’ll fin
ally end up in « Place Gutenberg » where they usually host a Christmas market honouring a European country. It changes every year.
It’s very close to the impressive cathedral where there is yet another Christmas market. Don’t forget to stop by the visitors’ centre. You can’t miss it, it is located in the building with massive gingerbread decorations.
And for all the fairy-tale lovers out there, under no circumstances whatsoever should you miss the boutique called « La maison de Hanssen & Gretel ». It is like stepping in a life-size dollhouse filled with Christmas decorations and magic. It’s located in a narrow street close to the cathedral.
The most famous Christmas market remains the one called « Christkindelsmärik » in the pure German tradition. Don’t forget to sample some of the local food there! Anything with German-sounding names is bound to be delicious!
informational, promotional, commercial. Depending on the aim and scope of the material, a translator has to apply the proper strategy to ensure that it has the same effect on the target audience as the source text did on the original audience. And in order to achieve just that, there is no such thing as a standard procedure; and the exact purpose of the communication strategy has to be clearly established by the client so that the translator can take the proper decisions. He/she may need to adapt/localise the text – changing currencies, dates, the measurement system (metric, imperial) – but also ensure the proper tone is applied (depending on the target culture, the source text may be considered too straightforward and aggressive, requiring an important stylistic realignement).
Caroline Crépu : Traductrice juridique et commerciale / Business & Legal Translator 