The Australian Trade Commission (Austrade) published and recently updated its AIBS 2014 report (Australia’s International Business Survey), one of the most comprehensive investigations into Australian international business activity to be conducted in more than a decade.
The survey found that one of the top obstacles to doing business and/or accessing markets is a lack of information about local culture, business practices and language.
Therefore, translation should be seen as an investment, not a cost. Good communication is key to success on a global scale.
For more information, read the complete survey report here.
For highlights report, click here.