Social media have changed the way people communicate and companies do business. It can no longer be overlooked when a company tries to reach new customers and/or investors. When referring to social media and online content, I’m speaking about websites, blogs, Twitter, Google+, Facebook, Youtube, Pinterest, Instagram, etc.
Through all of them, you can reach an outstanding number of potential clients, especially the younger generation. To have a better understanding of the impact of such networks, check out the numbers in one of my recent blogs showing an infographic about content marketing and how such strategy impacts online success. To see that infographic again, please click here.
63% of companies said posting content on social media has increased marketing effectiveness.
And make no mistake, English is definitely not the sole language used on social media. Still unsure whether you should translate? Watch this video « Social Media Revolution », it’s compelling: